"We're putting a lot of thought into the design to make sure we deliver an optimal mobile experience," HP's latest Slate blog has said.

Hot on the heels of this weekend’s Apple iPad launch, HP has released a short video showing off its vision for its entry into the tablet market.

“So far, almost everything we’ve shared showcases how you’ll consume media with the device,” reads the accompanying HP blog. “And by media we mean all types of digital content, whether it’s a story from a major news outlet or videos and photos you’ve shot. But we also believe that media consumption is only half of the ideal mobile experience.”